Headlines are often the first thing that people see and it is important to make sure that they appeal to your audience.
Many people forget when creating their website or writing their headlines and information, that people are emotional sentient beings and if you don’t hit their emotions when you talk to them online, you will leave them numb and with no reason to look beyond the headline, click the link to find out more or show an interest in what you offer.
How can you help your audience, if you don’t attract them in the first place with what you share?
There is a lot more of course, to attracting the right people to your website and your business, but if you want to check whether your headlines are likely to create the emotional value that your customers and potential customers are really looking for.
Yes, no matter what you offer – people are looking for an emotional connection with you, not a thingamajig or a tool or a service – your potential customers and clients first and foremost have a problem and they are looking for a solution!
That solution, when they find it, will give them a good feeling and that is of course connected to their emotions, which you need to understand and share with them, starting with your headline text that you share with them.
Consider this, when you buy a book or a newspaper or a magazine, what is the first thing you read to decide if you want to look further at it – of course images are important as they draw your eye but then you read the headlines, and if they hit your emotions, you instantly want to look closer and read more and find out more?
Same with your own website, you need something that tells your audience you understand their problem and to hit those emotions to help them to find the solution you are offering that will give them more of those feel good emotions and a solution to their problems.
But how do you know if your headline can create any emotion?
Well here is a tool that you may find helpful and it is called the EMV headline analyzer.
What is the Headline Analyzer?
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
In addition to the EMV score, You will find out which emotion inside your customer’s your headline most impacts:
|Words which are especially effective when offering products and services that require reasoning or careful evaluation.||Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.||Words which havethe strongest potential for influence and often appeal to people at a very deep emotional level.|
Give it a go and see if it is helpful to you and please do come back and leave a comment to let us know how it worked for you…..